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Ecommerce sites boost sales

Source: Singapore Richman Network   Published: 5/18/2014 12:41:12 AM   Clicked: 1495

Responsive web design offers huge opportunities to boost sales on ecommerce sites.

Mobile use of the internet is exploding and it's expected to overtake desktop access by 2014. The disparate screen sizes and range of devices available is overwhelming, but it’s a challenge online retailers need to address.
Put simply, most of their customers will soon be purchasing goods from either a mobile or tablet device. Given the rapid growth of mobile in developing countries such as China, those who are agile may even be able to tap into new and very lucrative markets.

Design once, sell everywhere
While many larger retailers have introduced native apps to complement their website, this option is not usually feasible for smaller retailers. So the emergence of responsive web design - in which sites conform to the individual requirements of the device they are being viewed on - offers the perfect solution.

A lot of ecommerce sites suffer from unnecessary bloat and a responsive approach requires designers and retailers to trim the fat. This means better considering information architecture, streamlining checkout processes and optimising written and visual content for mobile.
Given the advantages of this approach, it's surprising that great examples of responsive ecommerce websites are few and far between. We've scoured the web though to seek out the very best. We hope they encourage you to utilise responsive web design for your next ecommerce project...

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